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Management International Review
Published in: Management International Review 2/2019

26-03-2019 | Research Article

A Leap of Faith? Managerial Religiosity And Market Entry Decisions

Authors: Christopher Richardson, Shaizatulaqma Kamalul Ariffin

Published in: Management International Review | Issue 2/2019

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Abstract

Religious observance remains widespread and thus potentially influential in managerial decision-making, yet its impact on market entry decisions is largely unexplored. This study investigates the effect of managerial religiosity on the three key entry decisions of where, when, and how to internationalise. Based on the verbal protocols of fourteen Malaysian Muslim executives who are considering international expansion, we find that higher levels of religiosity neither led to preferences for other Muslim-majority markets nor significantly influenced ‘when’ and ‘how’ decisions. Nevertheless, our findings demonstrate that religious factors matter in quite different and unexpected ways. In particular, the presence of co-religious minority groups in an otherwise ‘religiously-distant’ market can influence entry decisions among religiously observant managers. Our study therefore yields a new and important insight into entry decisions, namely the role played by managerial religiosity.
previous article Revealing a Social Dimension of Internationalization: Transnational Board Interlocks as a Social-Based Proxy for the Degree of Internationalization of the Firm
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Footnotes
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Metadata
Title
A Leap of Faith? Managerial Religiosity And Market Entry Decisions
Authors
Christopher Richardson
Shaizatulaqma Kamalul Ariffin
Publication date
26-03-2019
Publisher
Springer Berlin Heidelberg
Published in
Management International Review / Issue 2/2019
Print ISSN: 0938-8249
Electronic ISSN: 1861-8901
DOI
https://doi.org/10.1007/s11575-019-00377-8

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