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2017 | OriginalPaper | Chapter

A Method for Supporting Customer Model Construction: Using a Topic Model for Public Service Design

Authors : Satoshi Mizoguchi, Takatoshi Ishii, Yutaro Nemoto, Maiko Kaneda, Atsuko Bando, Toshiyuki Nakamura, Yoshiki Shimomura

Published in: Serviceology for Smart Service System

Publisher: Springer Japan

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Abstract

For the design of public services, it is important to clarify service customers. For this purpose, various methods of customer modeling were proposed. Before constructing customer models, it is required to group customers and to characterize each customer group. However, the customer grouping based on some statistical barometers (e.g. age, sex, and job categories) may not reflect actual customer requirements for the service. This paper aims to propose a method for supporting customer grouping and characterizing without such statistical barometers. Finally, the proposed method is applied to an urban development case to demonstrate the effectiveness.

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Metadata
Title
A Method for Supporting Customer Model Construction: Using a Topic Model for Public Service Design
Authors
Satoshi Mizoguchi
Takatoshi Ishii
Yutaro Nemoto
Maiko Kaneda
Atsuko Bando
Toshiyuki Nakamura
Yoshiki Shimomura
Copyright Year
2017
Publisher
Springer Japan
DOI
https://doi.org/10.1007/978-4-431-56074-6_3