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Creating Brand Names: Strategic and International Considerations Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer

Authors : Ozwald A. J. Mascarenhas, Lavoisier J. Cardozo, Anil N. F. Aranha

Published in: Proceedings of the 1996 Multicultural Marketing Conference

Publisher: Springer International Publishing

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This study relates health care services marketing to culturally sensitive physician’s duties of information disclosure on HIV/AIDS and Cancer. An ethical scale to assess multicultural ethical imperatives of medical residents to information disclosure is developed, validated and checked for convergent, discriminant and nomological validities. Health care marketing implications are discussed.

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Metadata
Title
A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer
Authors
Ozwald A. J. Mascarenhas
Lavoisier J. Cardozo
Anil N. F. Aranha
Copyright Year
2015
Book
Proceedings of the 1996 Multicultural Marketing Conference

Print ISBN: 978-3-319-17394-8

Electronic ISBN: 978-3-319-17395-5

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17395-5_46