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Published in:
2019 | OriginalPaper | Chapter
6. A Simulation Framework for the Validation of Research Hypotheses on Net Scoring
Authors : René Michel, Igor Schnakenburg, Tobias von Martens
Published in: Targeting Uplift
Publisher: Springer International Publishing
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Abstract
Since a theoretical examination of scoring approaches may not be sufficient in any case, this chapter focuses on a simulation framework that derives hypothetical data based on real-world data in order to provide suitable data for empirical evaluations of scoring methods and selection approaches. This framework is not necessarily associated with uplift modeling. However, it helps to answer some of the research questions raised in this book, e.g., appropriate (control) group sizes or sampling strategies. The hypothetical data resembles real-world data quite closely but allows for the variation of different parameter values, such as random noise or uplift.