A Strategic Framework for Electronic Commerce: The Digital Production Cycle

In this chapter we introduce an all-digital production cycle. We explain how traditional industry value chains are being transformed in cyberspace. Our main argument is that an all-digital production cycle is emerging for electronic commerce firms with all-digital products. These all-digital products are created, manufactured, marketed, sold and delivered over the network in ten phases: (1) Strategy; (2) Concept; (3) Content Creation Plan; (4) Digital Acquisition; (5) Manufacturing; (6) Product or Service Version; (7) Electronic Commerce Policy; (8) Repository; (9) Electronic Distribution; and (10) Electronic Markets. We conclude that an electronic commerce enterprise manufacturing all-digital products may rely on a qualitatively different production cycle than a traditional business manufacturing physical products.