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Consumer Values on the Texas-Mexico Border Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Study of Country of Manufacturer Impact on Consumer Perceptions

Authors : Paul S. Hugstad, Michael Durr

Published in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This study investigates the importance of country of manufacture (COM) information to U.S. consumers when purchasing a variety of different goods and services. The impact of COM information on consumer perceptions of product quality, price and risk level are also presented. Finally, profiles of consumers sensitive to COM information and predisposed toward expanded trade with the People’s Republic of China are presented.

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Metadata
Title
A Study of Country of Manufacturer Impact on Consumer Perceptions
Authors
Paul S. Hugstad
Michael Durr
Copyright Year
2015
Book
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11100-1

Electronic ISBN: 978-3-319-11101-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11101-8_24