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Published in:
2020 | OriginalPaper | Chapter
Active Sportswear for Older Consumers
Authors : Laura Piccinini, Gianni Montagna, Cristina Carvalho
Published in: Advances in Industrial Design
Publisher: Springer International Publishing
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Abstract
The aging process determines significant alternations of different natures that lead to decreased physical or mental capacity to varying degrees, compromising their ability to exercise. Physical activity, as well as sports activity, regardless of the intensity with which it is practiced, is a psychophysiological need, which in addition to maintaining better health levels, also presents a high level of socialization.
Clothing adapted for the development of sport for seniors is beneficial for the wearer and has important comfort levels helping the wearer to develop in more active aging.
This research on clothing is based on a questionnaire answered by approximately 110 people over 60, active consumers in order to understand the particularities of their physical activities focusing on the study of comfort and preferences of types of garments and their characteristics. This article is part of a doctoral work that is being developed in order to better understand how clothing design and the textile materials used for its construction can be more valuable to users of this type of product.