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Social Media and Local Governments: An Overview Read chapter Read first chapter

2016 | OriginalPaper | Chapter

8. Adopting Social Media in the Local Level of Government: Towards a Public Administration 2.0?

Authors : J. Ignacio Criado, Ph.D., Francisco Rojas-Martín

Published in: Social Media and Local Governments

Publisher: Springer International Publishing

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Abstract

This chapter analyses the dynamics of adoption of social media in Spanish local governments with over 50,000 inhabitants. Specifically, the study seeks to respond to the following questions: (1) What are the key factors that explain the use of social media in public administrations? (2) What is the perception of those who manage social media regarding the level of development in their institution? (3) What are the key inhibitors for the development of these technologies in local administrations? This chapter is based on a questionnaire aimed at those in charge of social media in all Spanish local governments with over 50,000 inhabitants (146), which obtained a response rate above 97 % and presents the results through descriptive statistics relating to the defined indicators. The most significant conclusions are, on the one hand, that despite there being a high level of diffusion of these technologies at the level of local administrations, initial actions and strategies for their promotion have either not been clearly defined, or have been inadequately implemented. Second, we are at an early stage of development of social media in the local government sphere. Nonetheless, this is a field of widespread academic interest, bearing in mind the potential for innovation in management and in improved public administration interaction with citizens.

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previous chapter Social Media Adoption and Use by Australian Capital City Local Governments
next chapter Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption
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Metadata
Title
Adopting Social Media in the Local Level of Government: Towards a Public Administration 2.0?
Authors
J. Ignacio Criado, Ph.D.
Francisco Rojas-Martín
Copyright Year
2016
Book
Social Media and Local Governments

Print ISBN: 978-3-319-17721-2

Electronic ISBN: 978-3-319-17722-9

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-17722-9_8

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