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Published in:
Consumer Decision-Making Strategies Read chapter Read first chapter

2024 | OriginalPaper | Chapter

2. Advertising

Author : Eugene Y. Chan

Published in: Consumer Behavior in Practice

Publisher: Springer Nature Switzerland

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Abstract

Apply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and peripheral routes to persuasion.

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Literature
Berger, J. (2014). Word-of-mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607.CrossRef
Brehm, J. W. (1966). A theory of psychological reactance. Academic Press.
Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Pearson.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
Fennis, B. M., & Stroebe, W. (2015). The psychology of advertising (2nd ed.). Psychology Press.
Festinger, L. (1957). A theory of cognitive dissonance. Stanford University Press.CrossRef
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. Springer Science & Business Media.
Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Cengage Learning.
Metadata
Title
Advertising
Author
Eugene Y. Chan
Copyright Year
2024
Book
Consumer Behavior in Practice

Print ISBN: 978-3-031-50949-0

Electronic ISBN: 978-3-031-50947-6

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-031-50947-6_2