2020 | OriginalPaper | Chapter
Ambidexterity Strategies of established Car Manufacturers: A Cross Cultural Comparison
Authors : Lucas A. Müller, Michael Stephan
Published in: Neue Dimensionen der Mobilität
Publisher: Springer Fachmedien Wiesbaden
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All internationally established car manufacturers currently face the advent of vehicle electrification. Established OEMs shift evermore resources into new fields of electric mobility and autonomous driving technologies. However, it is a challenge for incumbent OEMs to effectively embed new activities into their established organizations with traditional business lines.