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Published in: Empirical Economics 5/2019

30-06-2018

An empirical analysis of entry and location decisions by bars and liquor stores

Authors: Yi Deng, Gabriel Picone

Published in: Empirical Economics | Issue 5/2019

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Abstract

We analyze the entry and location decisions of bars and liquor stores using a spatial game-theoretical framework. We first estimate a one-industry location game where we model bars and liquor stores separately. We then estimate a two-industry location game where we model bars and liquor stores jointly. The model allows for two contradictory effects: a competition effect and a spillover effect. Estimation results reveal a strong negative competition effect for both bars and liquor stores. However, bars appear to benefit from a substantially positive spillover effect. We also find that bars and liquor stores compete with each other. For example, an additional liquor store in a location decreases the probability of a new bar opening in that location and vice versa.

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Appendix
Available only for authorised users
Footnotes
1
The original Hotelling (1929) finding that firms will choose to minimize product differences in a location game was proven to be incorrect (Tirole 1988).
 
2
The early empirical literature on spatial differentiation often finds evidence contradicting the above theoretical prediction. For instance, Pinkse and Slade (1998) present evidence suggesting that gasoline stations have a tendency for clustering, and Stavins (1995) finds evidence of clustering (in product space) for computer models. A few studies also find evidence of clustering by manufacturers (Ellison and Glaeser 1997; Duranton and Overman 2008). Later studies in this area, including Freedman and Kosova (2012), Netz and Taylor (2002) and Seim (2006), find that retailers that sell homogeneous products will spatially differentiate to avoid price competition.
 
3
Picone et al. (2009) already showed that bars and restaurants are more likely to agglomerate relative to grocery stores and liquor stores. The advantage of our structural econometric model compared with Picone et al. (2009) is that instead of relying on a geographical index which only presents a descriptive statistics of firms’ clustering behavior as in their study, our model sheds light on the firms’ decision-making process in a more structural, game-theoretical framework.
 
4
The above double-exponential functional form has been widely used in the literature to capture two contradictory effects. For instance, when estimating patent citation dynamics over time, statisticians often have to separate a diffusion process, which tends to increase patent citations as the time lag increases, and an obsolescence process, which tends to decrease citations as the time lag increases, and the double-exponential functional form has been found to be very successful in separating these two contradictory effects due to its great flexibility (Caballero and Adam 1993; Jaffe and Manuel 1996; Hall et al. 2005; Deng 2008). As our needs here are very similar, this functional form becomes our natural choice.
 
5
Note that \(\log (1-e^{-\theta N_{j}})\approx -e^{-\theta N_{j}}\) since \( e^{-\theta N_{j}}\) is small. Thus, we have \(E\log (1-e^{-\theta N_{j}})\)\( \approx -\,E(e^{-\theta N_{j}})=-e^{-\theta \left( \varXi ^{m}-1\right) p_{j}\left( 1+\frac{\theta }{2}\left( 1-p_{j}\right) \right) }\).
 
6
For robustness, we have also experimented with alternative numbers of potential entrants, by 200 and 250%, respectively (see “Appendix B”). Estimation results are similar and confirm our main conclusions. We have also experimented with different starting points, and estimation results are the same.
 
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Metadata
Title
An empirical analysis of entry and location decisions by bars and liquor stores
Authors
Yi Deng
Gabriel Picone
Publication date
30-06-2018
Publisher
Springer Berlin Heidelberg
Published in
Empirical Economics / Issue 5/2019
Print ISSN: 0377-7332
Electronic ISSN: 1435-8921
DOI
https://doi.org/10.1007/s00181-018-1507-7

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