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2019 | OriginalPaper | Chapter

20. Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii

Authors : Jörg Ziesak, Thomas Barsch

Published in: Die Blue-Ocean-Strategie in Theorie und Praxis

Publisher: Springer Fachmedien Wiesbaden

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Abstract

In the year 2009, Nintendo was placed fifth in BusinessWeek’s ranking of the world’s most innovative companies. This confirms Nintendo’s significant transformation into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction.

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Title: Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii
Authors: Jörg Ziesak
Thomas Barsch
Publisher: Springer Fachmedien Wiesbaden
Book: Die Blue-Ocean-Strategie in Theorie und Praxis
Print ISBN: 978-3-658-15479-0

Electronic ISBN: 978-3-658-15480-6

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-658-15480-6_20

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Abstract

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