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Published in:
2020 | OriginalPaper | Chapter
Analysis of Factors for the Increase Foreign Tourism to Michoacán, México
Authors : Rubén Molina Martínez, Amparo Guadalupe Chávez Chávez
Published in: Strategic Innovative Marketing and Tourism
Publisher: Springer International Publishing
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Abstract
This paper presents the advance of an in-progress research which is in the first phase of field research. It addresses the problem of the lack of increase in foreign tourism in the state of Michoacán. For decades, tourism in the world has experienced a continuous growth and a deep diversification, until becoming one of the economic sectors that grow fastest in the world. However, tourism in Mexico has been below the global growth in the economy, and one of the territories of the México that show this stagnation in its growth is Michoacán. It has been studied that the factors such as the lack of investment in tourism infrastructure, the shallow diversification of the tourist offer and the low tourist competitiveness have stopped the growth of foreigners tourist influx. This advance consists of the fundamentals of research where the problem was detected, the theoretical framework, and the first phase of the field research.