Analysis of Influencing Factors of Prefabricated Building in Rural Areas Based on SEM

China is now vigorously promoting prefabricated buildings, for farmers, prefabricated building can make people spend less money to live in higher quality housing. The application, promotion and popularization of rural prefabricated housing is of great significance for improving the living life of villagers. It is also an important work content of beautiful rural construction and new urbanization construction. It is the main development direction of rural housing construction. However, due to various obstacle factors, there are difficulties in the promotion process of rural areas. To enhance the promotion of prefabricated building in rural areas, this paper takes the influencing factors in the process of promotion as the research object, and constructs four latent variables and their explicit indicators: market factors, technological development, government policies, and human cognition. A questionnaire is set up to collect data. Then, the SEM model is established to explore the factors influencing the promotion of prefabricated building in rural areas. The results show that the impact of the four major factors is similar, and their importance is ranked as follows: technology development > market factors > government policies > human cognition. This research can be provide a reference for the implementation of decision-making in the promotion of prefabricated buildings in rural areas.