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Intelligent Garbage Classification System Based on Open MV Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Analysis of the Realization of Economic Value by the KOL Marketing Model

Authors : Chaoying Song, Linhan Zhang, Shan Lin

Published in: Big Data Analytics for Cyber-Physical System in Smart City

Publisher: Springer Singapore

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Abstract

There is a new marketing model which enhances the customers’ preference, motivates customers to make a purchases and ultimately enables the commercial value to be realized through the establishment of trust and emotional support between fans and KOL (Key Opinion Leader). This article elaborates on the main mode and characteristics of KOL marketing, analyzes the realization path of KOL marketing mode, and on this basis, proposes the benign development of KOL marketing mode.

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Metadata
Title
Analysis of the Realization of Economic Value by the KOL Marketing Model
Authors
Chaoying Song
Linhan Zhang
Shan Lin
Copyright Year
2021
Publisher
Springer Singapore
Book
Big Data Analytics for Cyber-Physical System in Smart City

Print ISBN: 978-981-334-573-7

Electronic ISBN: 978-981-334-572-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-33-4572-0_135

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