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Published in:
The Dilemma of Fear Read chapter Read first chapter

2022 | OriginalPaper | Chapter

3. Apocalyptic Fear

Authors : Bård Norheim, Joar Haga

Published in: The Three Fears Every Leader Has to Know

Publisher: Springer International Publishing

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Abstract

This chapter examines apocalyptic fear in more depth. Apocalyptic fear is the most dramatic fear, the sort of fear that appears to threaten our very existence. It is the fear that nature may be collapsing, and that the world is coming to an end. In this chapter, we analyse speeches from a wide variety of leaders, like Mohammed Nasheed, Angela Merkel, Ronald Reagan, Gro Harlem Brundtland, Greta Thunberg, Prince Abdul Aziz bin Salman, and Abdalla Salem El-Badri. The chapter emphasizes the need to create a sense of urgency when appealing to fear and underlines that a leader needs to help people make choices by calling upon a future vision and addressing your rhetorical adversary.

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previous chapter Two Stories: One Dilemma
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Metadata
Title
Apocalyptic Fear
Authors
Bård Norheim
Joar Haga
Copyright Year
2022
Book
The Three Fears Every Leader Has to Know

Print ISBN: 978-3-031-08983-1

Electronic ISBN: 978-3-031-08984-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-031-08984-8_3