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2016 | OriginalPaper | Chapter

As Simple as Possible and as Complex as Necessary

A Communication Kit for Geothermal Energy Projects

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Abstract

The successful implementation of renewable energy projects – such as deep geothermal power plants – depends on the acceptance of the local public. Therefore an adequate communication strategy is needed. We conducted three empirical studies to get an empirical basis for a communication strategy. Based on that we created a toolkit for the communication of deep geothermal energy. It consists of several hierarchical arranged tools consisting of empirical based advices for a communication strategy. Basically, to reach acceptance communication should create knowledge, trust and transparency. Cornerstones to achieve this are information and participation.

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Metadata
Title
As Simple as Possible and as Complex as Necessary
Authors
Johanna Kluge
Martina Ziefle
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-39399-5_17

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