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Public Organization Review
Published in: Public Organization Review 2/2020

19-03-2019

Balancing Athletic Revenues with Ethical Behavior: Dilemma of NCAA

Authors: Neal Turpin, Steven G. Koven

Published in: Public Organization Review | Issue 2/2020

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Abstract

The desire to win and make money from college athletics threatens the integrity and reputations of once prestigious universities. These pressures to generate revenue can undermine institutional legitimacy and severely injure perceptions of institutions of higher learning. This study assesses ethical violations in four major college programs. These case studies illustrate how concerns for winning, generating revenue, pleasing alumni, and mollifying boosters override adherence to ethical norms. The paper utilizes a seven-fold taxonomy to assess conduct at high-profile institutions. Abuses indicate that a desire for short-term cash flow can weaken core underpinnings of institutions. The paper offers recommendations for corrective action.
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Metadata
Title
Balancing Athletic Revenues with Ethical Behavior: Dilemma of NCAA
Authors
Neal Turpin
Steven G. Koven
Publication date
19-03-2019
Publisher
Springer US
Published in
Public Organization Review / Issue 2/2020
Print ISSN: 1566-7170
Electronic ISSN: 1573-7098
DOI
https://doi.org/10.1007/s11115-019-00445-5

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