Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Cover of the book

1980 | OriginalPaper | Chapter

Basic Considerations

Authors : Ronald McTavish, Angus Maitland

Published in: Industrial Marketing

Publisher: Macmillan Education UK

Included in: Professional Book Archive

Get Access

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

This chapter introduces industrial marketing.

next chapter Demand and Product Characteristics
Metadata
Title
Basic Considerations
Authors
Ronald McTavish
Angus Maitland
Copyright Year
1980
Publisher
Macmillan Education UK
Book
Industrial Marketing

Print ISBN: 978-0-333-27488-0

Electronic ISBN: 978-1-349-16317-5

Copyright Year: 1980

DOI
https://doi.org/10.1007/978-1-349-16317-5_1