Behavioral Selections of the Express Company and the Customer: An Analysis Based on Evolution Game Theory

Transportation plays an important role in logistics distribution. The application embedding in mobile phone (APP) as a key factor in transportation, is seriously considered by many express companies. This paper examined the evolution results of the express company and the customer’ behavioral selections on APP. More specifically, the payoff matrix between the express company and the customer under different strategies were analyzed, and an evolutionary game model was developed. To test the theoretical results of this model, the simulation experiments were conducted. These experiments showed the influence of diversity of decision-making parameters and variation of initial condition on evolution result through reliable numerical simulation. In the concluding part, managerial implications and suggestions were put forward based on the research findings.