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Innovation Research on “Three-Dimensional Central Coordination” of University-Industry-Government under Triple Helix Perspective Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The Effects of Social Commerce Disputes of Rating Result

Author : Junhui He

Published in: Proceedings of the Fourth International Forum on Decision Sciences

Publisher: Springer Singapore

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Abstract

In the social commerce transaction, the seller prestige is the transaction appraisal compiles the result affects the important attribute which social commerce electronic commerce succeeds. In this paper, the recorders of transaction disputes in microblog have been chosen as samples, using data mining methods, the impacts of trade disputes on rating result has been empirically studied. The results show that between the dispute type and the rating result has the remarkable connection rule. Finally based on the research conclusion to the buyer and the platform provider buyer when comes across the dispute, proposed the correlation supplies a set of reasonable countermeasure rating suggestion.

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previous chapter Behavioral Selections of the Express Company and the Customer: An Analysis Based on Evolution Game Theory
next chapter Project Bid Evaluation Research Based on the Aggressive Generalized DEA Model
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Metadata
Title
The Effects of Social Commerce Disputes of Rating Result
Author
Junhui He
Copyright Year
2017
Publisher
Springer Singapore
Book
Proceedings of the Fourth International Forum on Decision Sciences

Print ISBN: 978-981-10-2919-6

Electronic ISBN: 978-981-10-2920-2

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-981-10-2920-2_8

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