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Erschienen in:
2017 | OriginalPaper | Buchkapitel
The Effects of Social Commerce Disputes of Rating Result
verfasst von : Junhui He
Erschienen in: Proceedings of the Fourth International Forum on Decision Sciences
Verlag: Springer Singapore
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Abstract
In the social commerce transaction, the seller prestige is the transaction appraisal compiles the result affects the important attribute which social commerce electronic commerce succeeds. In this paper, the recorders of transaction disputes in microblog have been chosen as samples, using data mining methods, the impacts of trade disputes on rating result has been empirically studied. The results show that between the dispute type and the rating result has the remarkable connection rule. Finally based on the research conclusion to the buyer and the platform provider buyer when comes across the dispute, proposed the correlation supplies a set of reasonable countermeasure rating suggestion.