Top

Journal of the Academy of Marketing Science

22-03-2024 | Editorial

Bibliometric reviews—some guidelines

Author: John Hulland

Published in: Journal of the Academy of Marketing Science

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Excerpt

Like other scholarly outlets, each year the Journal of the Academy of Marketing Science (JAMS) receives many submissions that draw heavily on the use of bibliometric research techniques as a basis for reviewing a specific research domain (area of inquiry). Too frequently, these reviews employ sophisticated software tools to map the structure and development of the domain without also providing novel insights that lead the reader to a better understanding of the focal phenomenon. The result is a well-conducted systemization of existing knowledge that unfortunately adds little to the on-going conversation surrounding the field of study; such submissions are routinely desk-rejected. …

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Scholars completing reviews need to take care in deciding which terms to search and use. Marketing authors are often idiosyncratic in their choice of keywords to include in an article. As a result, it is good practice to initially explore a wide range of potentially relevant keywords to ensure not overlooking particularly important and impactful papers.

The aim of this editorial is to provide high-level advice regarding the structure and content of bibliometric reviews. More detailed and valuable discussions of the individual techniques can be found elsewhere (e.g., Donthu et al., 2021; Mukherjee et al., 2022; Zupic & Cater, 2015).

The data used by Borah et al. are drawn from the entire set of articles published in JAMS during its first fifty years.

Borah, A., Bonetti, F., Calma, A., et al. (2023). The Journal of the Academy of Marketing Science at 50: A historical analysis. Journal of the Academy of Marketing Science, 51(1), 222–243.CrossRef

Donthu, N., Kumar, S., Mukherjee, D., & Pandey& Weng Marc Lim. (2021). How to Conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296.CrossRef

Hulland, J., & Mark, B. H. (2020). Why systematic Review papers and Meta-analyses matter: An introduction to the special issue on generalizations in marketing. Journal of the Academy of Marketing Science, 48(3), 351–359.CrossRef

Mukherjee, D., Lim, W. M., Satish Kumar, & Naveen, D. (2022). Guidelines for advancing theory and practice through Bibliometric Research. Journal of Business Research, 148, 101–115.CrossRef

Zupic, I., & Tomaz, C. (2015). Bibliometric methods in management and Organization. Organizational Research Methods, 18(3), 429–472.CrossRef

Title: Bibliometric reviews—some guidelines
Author: John Hulland
Publication date: 22-03-2024
Publisher: Springer US
Published in: Journal of the Academy of Marketing Science
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-024-01016-x