Journal of the Academy of Marketing Science

Top

Journal of the Academy of Marketing Science OnlineFirst articles

12-01-2019 | Original Empirical Research

Seeking the support of the silent majority: are lurking users valuable to UGC platforms?

In user-generated content (UGC) platforms, content generators (i.e., posters) account for only a minority of users. The majority of users lurk, participating in information diffusion only and making no direct contributions to the platforms (i.e. …

07-01-2019 | Original Empirical Research

Short- and long-term market returns of international codevelopment alliances of new products

Strategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term; longitudinal analysis is necessary.

07-01-2019 | Original Empirical Research

Effective customer journey design: consumers’ conception, measurement, and consequences

Recently, practitioners have begun appraising an effective customer journey design (CJD) as an important source of customer value in increasingly complex and digitalized consumer markets. Research, however, has neither investigated what …

19-12-2018 | Conceptual/Theoretical Paper

Online relationship marketing

Online interactions have emerged as a dominant exchange mode for companies and customers. Cultivating online relationships—defined as relational exchanges that are mediated by Internet-based channels—presents firms with challenges and …

04-12-2018 | Original Empirical Research

Herding in the consumption and purchase of digital goods and moderators of the herding bias

Digital goods are increasingly produced by average individuals in a serialized fashion. However, it is unclear whether users engage in herding in the consumption and purchase of such digital goods and what the moderators of the herding effect are.

» Journal of the Academy of Marketing Science OnlineFirst articles

Current Publications

Journal of the Academy of Marketing Science 1/2019

Issue 1/2019

Journal of the Academy of Marketing Science 6/2018

Issue 6/2018

Journal of the Academy of Marketing Science 5/2018

Issue 5/2018

Journal of the Academy of Marketing Science 4/2018

Issue 4/2018

Journal of the Academy of Marketing Science 3/2018

Issue 3/2018

Journal of the Academy of Marketing Science 2/2018

Issue 2/2018

Journal of the Academy of Marketing Science 1/2018

Issue 1/2018

Journal of the Academy of Marketing Science 6/2017

Issue 6/2017

Journal of the Academy of Marketing Science 5/2017

Issue 5/2017

Journal of the Academy of Marketing Science 4/2017

Issue 4/2017

About this journal

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

Focus on a substantive issue in the domain of marketing
Offer fundamentally new insights that advance the field
Be literature-based and scholarly
Demonstrate conceptual rigor
Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

Timely and constructive reviews
Specific and extensive directions (when necessary) for revising a manuscript
A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

Title: Journal of the Academy of Marketing Science
Publisher: Springer US
Coverage: Volume 25/1997 - Volume 47/2019
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/11747.1552-7824
Journal ID: 11747

Springer Professional

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science