Journal
Journal of the Academy of Marketing Science
Official Publication of the Academy of Marketing Science
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Original Empirical ResearchThe boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
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Original Empirical ResearchCan advertising benefit women’s development? Preliminary insights from a multi-method investigation
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Original Empirical ResearchConsumer resource integration and service innovation in social commerce: the role of social media influencers
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Original Empirical ResearchA self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance