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Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Journal of the Academy of Marketing Science OnlineFirst articles

11.10.2018 | Original Empirical Research

Promotions as competitive reactions to recalls and their consequences

Firms may profit from responding to competitors’ product recalls, but relatively little is known about the nature and efficacy of these reactions. The authors empirically (1) test the link between a major recall (by Toyota) in the automobile …


The marketing of love: how attachment styles affect romantic consumption journeys

The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not fully understood. This research emphasizes romantic consumption as a novel scholarly domain of …

08.10.2018 | Conceptual/Theoretical Paper

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Consumers’ interactions with smart objects have a relational nature, and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer responses to consumption objects. But, smart objects pose unique …

06.10.2018 | Original Empirical Research

Effects of channel members’ customer-centric structures on supplier performance

The authors examine the upstream impact of a firm’s customer-centric organizational structure on its supplier, including both positive effects of greater revenue and negative effects of demanding services that raise the supplier’s costs. These …

05.10.2018 | Original Empirical Research

Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?

The availability of information and variety of online purchase options are increasing for consumers shopping for complex products (e.g., cars, real estate). This situation, and consumers’ resulting sense of informedness, has led many to suggest …

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Über diese Zeitschrift

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

  • Focus on a substantive issue in the domain of marketing
  • Offer fundamentally new insights that advance the field
  • Be literature-based and scholarly
  • Demonstrate conceptual rigor
  • Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

  • Timely and constructive reviews
  • Specific and extensive directions (when necessary) for revising a manuscript
  • A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

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