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Journal of the Academy of Marketing Science OnlineFirst articles

02.12.2022 | Original Empirical Research

Hideous but worth it: Distinctive ugliness as a signal of luxury

Long-standing wisdom and academic research consistently agree that consumers choose attractive products and avoid ugly ones. And yet, multiple luxury brands successfully sell distinctively ugly products. This research provides an explanation …

30.11.2022 | Original Empirical Research

Executive confidence and myopic marketing management

Prior literature does not provide a clear prediction of how executive confidence affects the degree to which a firm engages in “myopic marketing management,” the tendency to decrease current marketing spending to mitigate any potential earnings …

23.11.2022 | Original Empirical Research

Narrative curation and stewardship in contested marketspaces

We identify value narratives as stories that promote certain product or service attributes as benefits within the marketplace. We show how value narratives reflect benefit attributes that align with alternative versus mainstream market settings.

23.11.2022 | Review Paper

The Journal of the Academy of Marketing Science at 50: A historical analysis

The Journal of the Academy of Marketing Science (JAMS) is completing 50 years of publication in 2022. This paper attempts to pay homage to this milestone, demonstrating that JAMS has remained true to its mission, while simultaneously staying …

22.11.2022 | Original Empirical Research

Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty

A majority of consumers resist switching brands when exposed to competitor sales promotions. Yet, in an effort to entice consumers to switch brands, firms spend more on sales promotions, in the form of price promotions such as discounts and …

Über diese Zeitschrift

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

  • Focus on a substantive issue in the domain of marketing
  • Offer fundamentally new insights that advance the field
  • Be literature-based and scholarly
  • Demonstrate conceptual rigor
  • Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

  • Timely and constructive reviews
  • Specific and extensive directions (when necessary) for revising a manuscript
  • A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

Journal of the Academy of Marketing Science
Jahrgang 25/1997 - Jahrgang 50/2022
Springer US
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