Ausgabe 2/2024
Inhalt (16 Artikel)
A theory of sales system shocks
Nathaniel N. Hartmann, Nawar N. Chaker, Bruno Lussier, Denis Larocque, Johannes Habel
Co-creating educational consumer journeys: A sensemaking perspective
Michael B. Beverland, Pınar Cankurtaran, Pietro Micheli, Sarah JS Wilner
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization
Christian Homburg, Theresa R. Schyma (née Morguet), Sebastian Hohenberg, Yashar Atefi, Robin-Christopher M. Ruhnau
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
Andreas Fürst, Nina Pecornik, Wayne D. Hoyer
Effects of advertising and R&D on spillovers from a rival’s bankruptcy
Niket Jindal, Rebecca J. Slotegraaf
The time-varying effects of rhetorical signals in crowdfunding campaigns
Masoud Moradi, Mayukh Dass, Dennis Arnett, Vishag Badrinarayanan
Dynamic and global drivers of salesperson effectiveness
Danny P. Claro, Carla Ramos, Robert W. Palmatier
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
Malika Malika, Tanuka Ghoshal, Pragya Mathur, Durairaj Maheswaran
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Jan Klostermann, Tobias K. Hinze, Franziska Völckner, Ann-Kristin Kupfer, Rouven Schwerdtfeger
The impact of scarcity cues on purchase likelihood of art-infused products
Mansi Gupta, Gopal Das, Felix Septianto, Henrik Hagtvedt
Weathering the crash: Do customer-company relationships pay off during economic crises?
Forrest V. Morgeson III, Udit Sharma, Xiaoxu Wu Schultz, Anita Pansari, Ayalla Ruvio, G. Tomas M. Hult
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson
Defining, and understanding commitment to, activity streaks
Danny Weathers, T. Andrew Poehlman
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Tonya Williams Bradford, John F. Sherry Jr.
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
M. Berk Talay, Koen Pauwels, Steven H. Seggie
Get the picture? Using visuals to represent theory
Dina Rasolofoarison, Cristel Antonia Russell