Ausgabe 2/2024
Inhalt (16 Artikel)
A theory of sales system shocks
- Original Empirical Research
Nathaniel N. Hartmann, Nawar N. Chaker, Bruno Lussier, Denis Larocque, Johannes Habel
Co-creating educational consumer journeys: A sensemaking perspective
- Open Access
- Original Empirical Research
Michael B. Beverland, Pınar Cankurtaran, Pietro Micheli, Sarah JS Wilner
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization
- Open Access
- Original Empirical Research
Christian Homburg, Theresa R. Schyma (née Morguet), Sebastian Hohenberg, Yashar Atefi, Robin-Christopher M. Ruhnau
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
- Open Access
- Original Empirical Research
Andreas Fürst, Nina Pecornik, Wayne D. Hoyer
Effects of advertising and R&D on spillovers from a rival’s bankruptcy
- Open Access
- Original Empirical Research
Niket Jindal, Rebecca J. Slotegraaf
The time-varying effects of rhetorical signals in crowdfunding campaigns
- Original Empirical Research
Masoud Moradi, Mayukh Dass, Dennis Arnett, Vishag Badrinarayanan
Dynamic and global drivers of salesperson effectiveness
- Original Empirical Research
Danny P. Claro, Carla Ramos, Robert W. Palmatier
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
- Original Empirical Research
Malika Malika, Tanuka Ghoshal, Pragya Mathur, Durairaj Maheswaran
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
- Open Access
- Original Empirical Research
Jan Klostermann, Tobias K. Hinze, Franziska Völckner, Ann-Kristin Kupfer, Rouven Schwerdtfeger
The impact of scarcity cues on purchase likelihood of art-infused products
- Original Empirical Research
Mansi Gupta, Gopal Das, Felix Septianto, Henrik Hagtvedt
Weathering the crash: Do customer-company relationships pay off during economic crises?
- Original Empirical Research
Forrest V. Morgeson III, Udit Sharma, Xiaoxu Wu Schultz, Anita Pansari, Ayalla Ruvio, G. Tomas M. Hult
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
- Original Empirical Research
Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson
Defining, and understanding commitment to, activity streaks
- Original Empirical Research
Danny Weathers, T. Andrew Poehlman
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
- Original Empirical Research
Tonya Williams Bradford, John F. Sherry Jr.
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
- Original Empirical Research
M. Berk Talay, Koen Pauwels, Steven H. Seggie
Get the picture? Using visuals to represent theory
- Open Access
- Editorial
Dina Rasolofoarison, Cristel Antonia Russell
