Ausgabe 1/2023
Inhalt (12 Artikel)
Open Access
Conceptual/Theoretical Paper
Emergence in marketing: an institutional and ecosystem framework
Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno, Claudia Vaughan
Conceptual/Theoretical Paper
Moving the stakeholder journey forward
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark
Open Access
Conceptual/Theoretical Paper
The value of context-specific studies for marketing
Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva
Conceptual/Theoretical Paper
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
David I. Gilliland
Methodology
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares
Open Access
Original Empirical Research
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement
Original Empirical Research
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal
Original Empirical Research
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France
Pierre Chandon, Romain Cadario
Original Empirical Research
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
Young Woong Park, Glenn B. Voss, Zannie Giraud Voss
Original Empirical Research
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
Li Chen, Yajie Yan, Andrew N. Smith
Review Paper
The Journal of the Academy of Marketing Science at 50: A historical analysis
Abhishek Borah, Francesca Bonetti, Angelito Calma, José Martí-Parreño