Journal of the Academy of Marketing Science 1/2023

16.11.2022 | Editorial

Introducing another new JAMS Co-Editor

John Hulland

Open Access 07.04.2022 | Conceptual/Theoretical Paper

Emergence in marketing: an institutional and ecosystem framework

Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno, Claudia Vaughan

PDF-Version jetzt herunterladen Zum Volltext

21.06.2022 | Conceptual/Theoretical Paper

Moving the stakeholder journey forward

Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark

Open Access 02.07.2022 | Conceptual/Theoretical Paper

The value of context-specific studies for marketing

Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva

PDF-Version jetzt herunterladen Zum Volltext

07.05.2022 | Conceptual/Theoretical Paper

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control

David I. Gilliland

12.07.2022 | Methodology

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares

Open Access 16.05.2022 | Original Empirical Research

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services

Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement

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16.05.2022 | Original Empirical Research

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal

23.06.2022 | Original Empirical Research

Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France

Pierre Chandon, Romain Cadario

29.06.2022 | Original Empirical Research

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing

Young Woong Park, Glenn B. Voss, Zannie Giraud Voss

02.07.2022 | Original Empirical Research

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

Li Chen, Yajie Yan, Andrew N. Smith

23.11.2022 | Review Paper

The Journal of the Academy of Marketing Science at 50: A historical analysis

Abhishek Borah, Francesca Bonetti, Angelito Calma, José Martí-Parreño

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 1/2023

Inhaltsverzeichnis (12 Artikel)

Introducing another new JAMS Co-Editor

Emergence in marketing: an institutional and ecosystem framework

Moving the stakeholder journey forward

The value of context-specific studies for marketing

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

The Journal of the Academy of Marketing Science at 50: A historical analysis

Aktuelle Ausgaben

Ausgabe 2/2023

Ausgabe 1/2023

Ausgabe 6/2022

Ausgabe 5/2022

Ausgabe 4/2022

Ausgabe 3/2022

Ausgabe 2/2022

Ausgabe 1/2022

Ausgabe 6/2021

Ausgabe 5/2021