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Journal of the Academy of Marketing Science

Ausgabe 1/2023

Inhalt (12 Artikel)

Open Access Conceptual/Theoretical Paper

Emergence in marketing: an institutional and ecosystem framework

Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno, Claudia Vaughan

Conceptual/Theoretical Paper

Moving the stakeholder journey forward

Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark

Open Access Conceptual/Theoretical Paper

The value of context-specific studies for marketing

Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva


Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares

Open Access Original Empirical Research

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services

Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement

Original Empirical Research

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal

Original Empirical Research

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing

Young Woong Park, Glenn B. Voss, Zannie Giraud Voss

Review Paper

The Journal of the Academy of Marketing Science at 50: A historical analysis

Abhishek Borah, Francesca Bonetti, Angelito Calma, José Martí-Parreño