Ausgabe 6/2023
Scarcity: Consumer, Firm, and Societal Dimensions and Perspectives
Inhalt (11 Artikel)
Commentary
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
Caroline Roux, Kelly Goldsmith, Christopher Cannon
Commentary
On the strategic use of product scarcity in marketing
Rebecca W. Hamilton, A. R. Shaheen Hosany
Original Empirical Research
The effect of financial scarcity on discretionary spending, borrowing, and investing
Gülen Sarial‑Abi, Aulona Ulqinaku, Giampaolo Viglia, Gopal Das
Correction
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing
Gülen Sarial-Abi, Aulona Ulqinaku, Giampaolo Viglia, Gopal Das
Original Empirical Research
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
Freeman Wu, Martin Reimann, Gratiana Pol, C. Whan Park
Original Empirical Research
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
Malika Malika, Durairaj Maheswaran
Open Access
Original Empirical Research
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Laura Henkel, Waldemar Toporowski
Open Access
Original Empirical Research
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen, Tania Bucic, Liem Viet Ngo, Harmen Oppewal
Original Empirical Research
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market
Masakazu Ishihara, Minjung Kwon, Makoto Mizuno
Open Access
Original Empirical Research
Family responses to resource scarcity
A. R. Shaheen Hosany, Rebecca W. Hamilton