Ausgabe 1/2024
Inhalt (13 Artikel)
Conceptual/Theoretical Paper
Uncertainty marketing tactics: An overview and a unifying framework
Aleksandra Kovacheva, Hristina Nikolova
Correction
Correction to: Uncertainty marketing tactics: An overview and a unifying framework
Aleksandra Kovacheva, Hristina Nikolova
Original Empirical Research
Access-based customer journeys
Lez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, Lagnajita Chatterjee, Delphine Dion
Open Access
Original Empirical Research
Brand loyalty in the face of stockouts
Uzma Khan, Alexander DePaoli
Open Access
Original Empirical Research
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
Li Yan, Hean Tat Keh, Kyle B. Murray
Open Access
Original Empirical Research
Do consumers benefit from national-brand listings by hard discounters?
Inge Geyskens, Barbara Deleersnyder, Marnik G. Dekimpe, Didi Lin
Open Access
Original Empirical Research
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
Tobias Maiberger, David Schindler, Nicole Koschate-Fischer
Open Access
Original Empirical Research
Immunizing customers against negative brand-related information
Omar Merlo, Andreas B. Eisingerich, Wayne D. Hoyer
Original Empirical Research
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
Stella Yiyan Li, Antje R. H. Graul, John Jianjun Zhu
Original Empirical Research
Personalized email marketing in loyalty programs: The role of multidimensional construal levels
Junzhou Zhang, Yuping Liu-Thompkins
Original Empirical Research
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle, Murali Mantrala
Correction
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle, Murali Mantrala
Original Empirical Research
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics
Marleen Hermans, Néomie Raassens, Kathleen Cleeren