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A Teaching Framework Based on Big Data of Students’ Learning Behaviors: A Case Study of Academic Performance Prediction Read chapter Read first chapter

2023 | OriginalPaper | Chapter

Big Data Precision Marketing Based on Recommendation Algorithm

Authors : Li Li, Zhenzhen Wang

Published in: Frontier Computing

Publisher: Springer Nature Singapore

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Abstract

According to mining technology, it can effectively deal with the management and utilization of a large amount of data information, and obtain relevant knowledge. Due to the complexity and importance of the insurance industry, the development of insurance data information has important academic value and broad application prospects. As an effective means of analyzing and processing data, data mining technology has become more and more mature and has been applied to some fields and departments. Based on the analysis, design, research and implementation of insurance marketing data mining system, this paper mainly discusses the research of data mining technology based on insurance marketing data warehouse.

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Metadata
Title
Big Data Precision Marketing Based on Recommendation Algorithm
Authors
Li Li
Zhenzhen Wang
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Frontier Computing

Print ISBN: 978-981-9914-27-2

Electronic ISBN: 978-981-9914-28-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-99-1428-9_197