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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Broker Assessment of Real Estate Franchising: Asset or Expense?

Authors : Barbara Frew, James R. Frew

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Results of a three-part study of real estate franchising are reported. Multiple Listing data and broker survey responses are analyzed to determine relative performance, and differences in agency structure and operations, between franchise affiliates and independent firms. Broker attitudes toward franchising costs and benefits are related to structural, competitive, and environmental factors.

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previous chapter Legal Services Marketing: An Empirical Investigation of the Forecastability and Possible Interrelationship between Marriage Dissolutions, Personal Bankruptcies, and Unemployment
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Metadata
Title
Broker Assessment of Real Estate Franchising: Asset or Expense?
Authors
Barbara Frew
James R. Frew
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_70