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2021 | OriginalPaper | Chapter

Business Intelligence and Social Media Analytics

Authors : Tiziana Russo Spena, Marco Tregua, Angelo Ranieri, Francesco Bifulco

Published in: Digital Transformation in the Cultural Heritage Sector

Publisher: Springer International Publishing

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Abstract

In this chapter, the business intelligence and social media analytics (SMA) are brought into focus to address the strategies, methods, and technologies for managing the data analysis processes. The overall goal is to identify differences in categories, tools, and techniques concerning the development of various analytics processes as well as their application and obtained results in cultural heritage businesses. The focus is on business intelligence and social media analytics to partnering business activities towards the achievement of better results from different perspectives, such as efficiency, interactivity with customers, improvement of internal processes, and a wiser decision-making process based on information. To clarify the theoretical and practical implications on the field, several examples of results achieved by firms that have implemented business intelligence and social media analytics in their daily activities are illustrated.

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Title: Business Intelligence and Social Media Analytics
Authors: Tiziana Russo Spena
Marco Tregua
Angelo Ranieri
Francesco Bifulco
Publisher: Springer International Publishing
Book: Digital Transformation in the Cultural Heritage Sector
Print ISBN: 978-3-030-63375-2

Electronic ISBN: 978-3-030-63376-9

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-63376-9_7