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2020 | OriginalPaper | Chapter

9. Business Model Innovation

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

Business model innovation has received more attention in recent years than nearly all of the other subareas of business model management. In this respect, there is a great interest in literature and practice regarding the conditions, structure and implementation of innovations on the business model level. Since business model innovation is rather abstract compared to product or process innovation, knowledge of the business model concept as well as classic innovation management is necessary in order to better understand it.

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Title: Business Model Innovation
Author: Bernd W. Wirtz
Publisher: Springer International Publishing
Book: Business Model Management
Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-48017-2_9