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Introduction Read chapter Read first chapter

2020 | OriginalPaper | Chapter

10. Introduction

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

As an integrated and comprehensive management concept, business models may help a company to optimize the elements relevant for fulfilling service commitments in many areas. This management tool may be used in all corporate activities which help achieving a sustainable competitive advantage. In the context of business model management, an ideal-type, five-step process can be observed to reveal all relevant aspects.

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previous chapter Business Model Innovation
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Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
Literature
Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler.
Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef
Metadata
Title
Introduction
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
Book
Business Model Management

Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48017-2_10