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Journal of Material Cycles and Waste Management
Published in: Journal of Material Cycles and Waste Management 3/2023

13-02-2023 | ORIGINAL ARTICLE

Can millennials’ disposal intention be influenced through institutional motivation: A study of green disposal conduct in Perak, Malaysia

Authors: S. S. Dhanabalan, Rajah Rasiah, Santha Chenayah

Published in: Journal of Material Cycles and Waste Management | Issue 3/2023

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Abstract

Waste output have risen sharply in Malaysia due to economic growth, population growth, and urbanization, which threatens to exhaust existing landfills in the country. This study seeks to examine the factors that encourage millennial households’ green disposal conduct using the extended Theory of Planned Behaviour model by incorporating institutional motivation variables. Using 671 responses collected from urban and rural millennial households in Perak, the study deployed Partial Least Squares Structural Equation Modelling (PLS-SEM) to identify the institutional factors that correlate with green disposal practices. The results show that millennials’ intention to practise green disposal is significantly influenced by perceived behavioural control, attitude, subjective norms, and institutional motivation. In addition, the follow-up with an in-depth investigation into the dimensions of institutional motivation found that informal institutional support significantly influences millennials’ intention. In contrast, the formal institution of sanction on its own showed an insignificant direct impact, and only significantly impacted intention indirectly through attitude. Such a finding is augmented by the significant mediating effect of attitude on the relationship between institutional motivation and green disposal intention. Overall, the findings show that perceived behavioural control, positive attitude, and informal institutions can influence millennials’ intention to adopt green disposal practices, which indirectly has the potential to divert considerably municipal waste away from landfills.
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Appendix
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Metadata
Title
Can millennials’ disposal intention be influenced through institutional motivation: A study of green disposal conduct in Perak, Malaysia
Authors
S. S. Dhanabalan
Rajah Rasiah
Santha Chenayah
Publication date
13-02-2023
Publisher
Springer Japan
Published in
Journal of Material Cycles and Waste Management / Issue 3/2023
Print ISSN: 1438-4957
Electronic ISSN: 1611-8227
DOI
https://doi.org/10.1007/s10163-023-01615-w

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