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1998 | OriginalPaper | Chapter

Canadian-European Union Strategic Alliances

Authors : C. L. Pass, Kate Prescott

Published in: International Strategic Management and Government Policy

Publisher: Palgrave Macmillan UK

Included in: Professional Book Archive

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Strategic alliances with foreign partners are one means which a company can adopt to internationalise its business alongside exporting and wholly-owned foreign production and marketing subsidiaries.

previous chapter The Single European Market Initiative: A Perspective from Canadian Companies
next chapter An International Comparison of the Structure of National Foreign Market Servicing Strategies
Metadata
Title
Canadian-European Union Strategic Alliances
Authors
C. L. Pass
Kate Prescott
Copyright Year
1998
Publisher
Palgrave Macmillan UK
Book
International Strategic Management and Government Policy

Print ISBN: 978-1-349-26648-7

Electronic ISBN: 978-1-349-26646-3

Copyright Year: 1998

DOI
https://doi.org/10.1007/978-1-349-26646-3_12

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