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2021 | OriginalPaper | Chapter

Case Study Protocol for the Analysis of Sustainable Business Models

Authors : Joaquin Sanchez-Planelles, Marival Segarra-Oña

Published in: Culture and Tourism in a Smart, Globalized, and Sustainable World

Publisher: Springer International Publishing

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Abstract

This paper is encompassed in the process of the development of a theory about sustainability. Our aim is to present a case study protocol for performing multiple-case studies about corporate sustainability. It has been designed according to the methodology about case study research. It includes a combination of frameworks that will help researchers to draw and understand how sustainability is integrated through the value chain of the company, and it also has a set of questions that will help to know the environmental practices that the target company deploys from a strategic point of view to the most common operations. Finally, once all the information has been retrieved, it will be possible to identify the way that value generated by sustainability practices flows through the company’s activities and the way customers perceive it.

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Appendix
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Metadata
Title
Case Study Protocol for the Analysis of Sustainable Business Models
Authors
Joaquin Sanchez-Planelles
Marival Segarra-Oña
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-030-72469-6_10