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Published in:
2004 | OriginalPaper | Chapter
Cases in Misaligned and Sub-Optimal Buyer and Supplier Relationship Management
Authors : Andrew Cox, Chris Lonsdale, Joe Sanderson, Glyn Watson
Published in: Business Relationships for Competitive Advantage
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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In this chapter six cases are presented of sub-optimal misalignment in buyer and supplier relationship management. Each case demonstrates how the buyer and supplier relationship was commercially and operationally inappropriate, and how the buyer and/or supplier were able to make relationship-specific adaptations to create a more effective alignment given the power circumstances prevailing.