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Published in:
2020 | OriginalPaper | Chapter
6. Category III: Same Path/New Goal to New Path/New Goal
Authors : Patricia D. Stokes, Michael Gibbert
Published in: Using Paired Constraints to Solve The Innovation Problem
Publisher: Springer International Publishing
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Abstract
The “prior information” referred to in the first quotation often takes the form of an existing (i.e., same) solution path that the innovator (or innovative team) notices as a promising way to start structuring a new one. Start is the critical word. Think back to Post-It Notes starting with a not-so-sticky glue that someone at 3M noticed as the start of a new product category.