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Published in:
2013 | OriginalPaper | Chapter
Challenges in Strategy and Management of Multinational R&D Centres in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector
Authors : Osmar Saito, Roberto Bernardes, Marcos Amatucci
Published in: Internationalization, Innovation and Sustainability of MNCs in Latin America
Publisher: Palgrave Macmillan UK
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Multinational companies (MNCs) as international economic expansion agents with privileged access to new markets have been considered an important object of study in the academy in recent decades, mainly because of the globalization of the world economy and the internationalization of organizations, establishing a unified global market that allows for the inclusion of all organizations in a new economic scenario of an intense exchange of assets and a flow of communication and knowledge (Bartlett & Ghoshal, 1992).