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Published in:
2016 | OriginalPaper | Chapter
CIALCO: Alternative Marketing Channels
Authors : Washington R. Padilla, H. Jesús García
Published in: Highlights of Practical Applications of Scalable Multi-Agent Systems. The PAAMS Collection
Publisher: Springer International Publishing
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Abstract
This research uses data mining techniques to establish data predicting consumption of products that are grown in areas of the Andean region of Ecuador by relatives and marketed in alternative circuits that prevent intermediary called Cialcos to improve their income groups.