2004 | OriginalPaper | Chapter
Club and league objectives: profit versus utility maximization
Authors : Robert Sandy, Peter J. Sloane, Mark S. Rosentraub
Published in: The Economics of Sport
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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This chapter attempts to explain the importance of the objectives of club owners and league organizations. In North America economists generally assumed that both bodies attempt to maximize profit (see profit maximization), the normal assumption for other industries. In Europe more stress has been placed on utility maximization in which winning games is given pre-eminence. To some extent owners may choose between these objectives because they have a degree of monopoly power.