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2004 | OriginalPaper | Chapter

Club and league objectives: profit versus utility maximization

Authors : Robert Sandy, Peter J. Sloane, Mark S. Rosentraub

Published in: The Economics of Sport

Publisher: Macmillan Education UK

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This chapter attempts to explain the importance of the objectives of club owners and league organizations. In North America economists generally assumed that both bodies attempt to maximize profit (see profit maximization), the normal assumption for other industries. In Europe more stress has been placed on utility maximization in which winning games is given pre-eminence. To some extent owners may choose between these objectives because they have a degree of monopoly power.

Metadata
Title
Club and league objectives: profit versus utility maximization
Authors
Robert Sandy
Peter J. Sloane
Mark S. Rosentraub
Copyright Year
2004
Publisher
Macmillan Education UK
DOI
https://doi.org/10.1007/978-0-230-37403-4_2