Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top

2013 | Book

Introduction Read chapter Read first chapter

College Sports Inc.

How Commercialism Influences Intercollegiate Athletics

Author: Frank P. Jozsa Jr.

Publisher: Springer New York

Book Series : SpringerBriefs in Economics

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

Login to get access
insite
SEARCH

About this book

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns. Thus, they obtain a portion of revenue for their sports programs from local, regional, and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs while controversial became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
Frank P. Jozsa Jr.
Chapter 2. Intercollegiate Athletics
Abstract
Before I discuss specific differences and similarities between types of major and minor sports and their historical growth and significance within American schools—colleges and universities—and then disputes about commercializing them, the following is an overview that highlights how intercollegiate athletics emerged and evolved among these institutions in the United States (U.S.) during the 1800s, 1900s, and 2000s. To that end, this section includes dates, events, and organizations that contributed in some way to individual and team sports played by male and female athletes enrolled primarily as undergraduate students in colleges and universities. These are exclusively Division I, II, and III schools who, in turn, are charter members of the National Collegiate Athletic Association (NCAA).1
Frank P. Jozsa Jr.
Chapter 3. Sports Finance
Abstract
Since the 1990s, various readings about financial matters of sports programs at colleges and universities—schools or institutions—have appeared in the literature. Besides publications in magazines, newspapers, professional and trade journals, and on Internet websites, an increasing number of accountants, economists, historians, and other scholars research data and then author articles, books, reports, and studies that reveal how competitive, popular, and valuable sports events, facilities, and teams are at schools in higher education. In addition, scholars analyze the roles, strategies, and failure or success of former and current athletic directors and coaches, and discuss the academic and athletic performances of their student athletes particularly in football and basketball.
Frank P Jozsa Jr
Chapter 4. Department of Athletics
Abstract
American colleges and universities may or may not offer particular academic disciplines for their undergraduate and/or graduate students to earn a major or minor in such as within departments of mathematics, religion, and science, or divisions of business, economics, and education. Any schools with intercollegiate athletics, however, have a Department of Athletics (DOA). Besides fulltime faculty and the students enrolled in classes to study for careers in physical education, sport management, or sport medicine, most DOAs include an athletic director (AD), coaches, and other personnel who operate various sports programs. In fact, there are tables of data in Chap. 2 that indicate which men and women team sports were sponsored by schools in Division I, II, and III of the National Collegiate Athletic Association (NCAA) during recent academic or fiscal years.
Frank P.  Jozsa Jr
Chapter 5. Student Athletes Environment
Abstract
While enrolled as students in secondary schools, some male and female athletes play on various sports teams. If they compete and indeed successfully perform at a competitive level during their junior and/or senior years, one or more colleges and/or universities (schools or institutions) in the United States (U.S.) will recruit them upon graduation. After signing a national letter of intent and then meeting eligibility requirements for admission, high school athletes may decide to attend a specific school in higher education based on different factors. These, in part, include their academic profile and athletic skills, amount of financial aid offered to participate in a particular sport, location and reputation of the school, and personal reasons. After accepting a scholarship and then enrolling in College X or University Y, they become student athletes (SAs).
Frank P. Jozsa Jr.
Chapter 6. Sports Events and Facilities
Abstract
American college and university athletic teams play home and away games in such venues as baseball ballparks, basketball arenas, and football stadiums. These sites are on or near their campus, or at campuses of other schools. For a number of intercollegiate sports, competition between teams includes games scheduled during regular seasons and then—if qualified—in postseason playoffs, series, and tournaments. Because they are exciting, popular, and unique, and truly entertain sports fans and other groups in communities of the United States (U.S.), some of these events generate publicity and revenue for schools and their athletic conferences. Others who benefit are the companies and local governments that own sports facilities, the National Collegiate Athletic Association (NCAA), various businesses, and civic organizations.
Frank.P Jozsa Jr.
Chapter 7. Conclusion
Abstract
During the twentieth and early twenty-first centuries, many athletic departments of colleges and universities became increasingly dependent to operate their sports programs on the assets, money, and/or resources from such external or outside sources as alumni, boosters, donors, and commercial enterprises. That is, these small, mid-sized, and large schools continued to expand, sponsor, and fund more National Collegiate Athletic Association (NCAA)sports besides their teams in baseball, football, men’s and women’s basketball, and other programs. Consequently, athletic directors had to increase and supplement their department’s budgets from a financial perspective by using different ways to obtain revenue from various individuals, business firms, and civic organizations in the private sector.
Frank P. Jozsa Jr
Backmatter
Metadata
Title
College Sports Inc.
Author
Frank P. Jozsa Jr.
Copyright Year
2013
Publisher
Springer New York
Electronic ISBN
978-1-4614-4969-0
Print ISBN
978-1-4614-4968-3
DOI
https://doi.org/10.1007/978-1-4614-4969-0