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Published in:
2011 | OriginalPaper | Chapter
Commercial Credit Value Evaluation and Illustration Analysis on Internet
Authors : Yun Jiang, Huaping Gong
Published in: Advanced Research on Electronic Commerce, Web Application, and Communication
Publisher: Springer Berlin Heidelberg
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Taobao website online transaction evaluation has been well accepted, but its value has not been measured. This paper quantifies the value of commercial credit of salers in bringing sale purchase on Taobao website through three aspects of data as credit score buyer to saler, number of comments and rate of bad comments. The illustration results on Taobao online transaction credit evaluation show that number of comments, credit score and rate of bad comments have significant impact on sale revenue.