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Acetone-Water Mixtures: Molecular Dynamics Using a Semiempirical Intermolecular Potential Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration

Authors : Maria Cerreta, Gaia Daldanise

Published in: Computational Science and Its Applications – ICCSA 2017

Publisher: Springer International Publishing

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Abstract

The paper introduces a methodology for a learning and negotiation process that supports urban regeneration, combining management models and multi-criteria/multi-group evaluation methods. The purpose concerns the urban regeneration issue in an interdisciplinary complex decisional context where Place Branding, Community Planning, Community Impact Evaluation, and Place Marketing interplay in a decision-making process named “Community Branding (Co-Bra)”. The processing of data and information elaborated by PROMETHEE (Preference Ranking Organisation METHod for Enrichment Evaluations) is crucial for providing the decision-maker with a ranking of alternatives based on preference degrees. Starting from the analysis carried out for Matera ECoC 2019, the case study of Pisticci (MT), the third-largest town in Basilicata (Italy), tested the methodological approach. The choice of a multidimensional approach, focused on the recognition of social, economic and cultural resources, provides strategies of enhancement of cultural heritage and community network by a “community hub”, called “PLUS – Pisticci Laboratorio Urbano Sostenibile” (Pisticci Sustainable Urban Lab).

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Metadata
Title
Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration
Authors
Maria Cerreta
Gaia Daldanise
Copyright Year
2017
Book
Computational Science and Its Applications – ICCSA 2017

Print ISBN: 978-3-319-62397-9

Electronic ISBN: 978-3-319-62398-6

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-62398-6_52

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