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2022 | OriginalPaper | Chapter

6. Conceptual Framework

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Zusammenfassung

In the conceptual framework of this study, an MNC’s PBG affects consumers’ functional and psychological value and indirectly affects repurchase intention across nations, while the indirect paths from PBG differ based on continuous moderators (extending, e.g., Swoboda and Hirschmann 2016).
Metadata
Title
Conceptual Framework
Author
Carolina Sinning
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-658-38050-2_6