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2013 | OriginalPaper | Chapter

11. Convergence and Consumer Behavior

Authors : Ralf Terlutter, Martina Moick

Published in: Media and Convergence Management

Publisher: Springer Berlin Heidelberg

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Abstract

Convergence and consumer behavior are closely related and impact each other. In particular, the TIME sectors, represented by companies belonging to the areas of technology, information, media, and entertainment, are affected by convergence and changes in consumer behavior. The chapter outlines the concepts of convergence and consumer behavior and selected aspects of their relationship. The effects of convergence on the consumers’ environment as well as the relationship of consumer lifestyles and convergence are analyzed. A model of technology acceptance is introduced that may help to explain the success or failure of convergence features and services. Current trends in consumer behavior are described and related to convergence. The chapter ends with a brief discussion on multifunctional mobile end devices, the merger of TV and Internet, and some effects on industry that result from the developments.

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previous chapter Managing Brands in a Converging Media Environment
next chapter Media Convergence and Media Multitasking
Appendix
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Metadata
Title
Convergence and Consumer Behavior
Authors
Ralf Terlutter
Martina Moick
Copyright Year
2013
Publisher
Springer Berlin Heidelberg
Book
Media and Convergence Management

Print ISBN: 978-3-642-36162-3

Electronic ISBN: 978-3-642-36163-0

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-642-36163-0_11