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Published in:
2006 | OriginalPaper | Chapter
Corporate Social Responsibility as a Tailor-Made Search Process
Authors : Jacqueline Cramer, Angela van der Heijden
Published in: The Challenge of Organizing and Implementing Corporate Social Responsibility
Publisher: Palgrave Macmillan UK
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Corporate social responsibility (CSR) is becoming a key issue in business. It involves companies consciously orienting their activities towards value creation along three dimensions — people (the establishment of wellbeing within and outside the organization), planet (ecological stewardship) and profit maximization — while maintaining an open and communicative relationship with diverse stakeholders. How companies can properly respond to this endeavour cannot be addressed by adopting a single approach, strategy or scenario. The starting point here is that CSR can only be anchored in the organization if those involved can make sense of the concept.