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Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study Read chapter Read first chapter

2020 | OriginalPaper | Chapter

5. Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts

Author : Locky Law

Published in: New Media Spectacles and Multimodal Creativity in a Globalised Asia

Publisher: Springer Singapore

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Abstract

This chapter discusses the limited research in multimodal creativity, which subsequently hinders the effectiveness of existing pedagogies in digital literacy, multimodal literacy, and creativity literacy, particularly in the aspect of transfer. Using the Analytical Framework for Creativity in Multimodal Texts (AFCMT), this study demonstrates how the transfer of learning can be facilitated through a digital creativity multimodal analysis (DCMA) of several viral social media posts from Hong Kong, placing emphasis on instructional design, content relevance and transfer specificity. Key components of AFCMT, namely the IEEE matrix and the Cline of Creativity Complexity (CCC), are discussed in terms of their flexibility and potential incorporative power with theories, hypotheses, or frameworks of other research approaches from various disciplines.

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Metadata
Title
Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts
Author
Locky Law
Copyright Year
2020
Publisher
Springer Singapore
Book
New Media Spectacles and Multimodal Creativity in a Globalised Asia

Print ISBN: 978-981-15-7340-8

Electronic ISBN: 978-981-15-7341-5

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-981-15-7341-5_5

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