Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

5. Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts

verfasst von : Locky Law

Erschienen in: New Media Spectacles and Multimodal Creativity in a Globalised Asia

Verlag: Springer Singapore

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This chapter discusses the limited research in multimodal creativity, which subsequently hinders the effectiveness of existing pedagogies in digital literacy, multimodal literacy, and creativity literacy, particularly in the aspect of transfer. Using the Analytical Framework for Creativity in Multimodal Texts (AFCMT), this study demonstrates how the transfer of learning can be facilitated through a digital creativity multimodal analysis (DCMA) of several viral social media posts from Hong Kong, placing emphasis on instructional design, content relevance and transfer specificity. Key components of AFCMT, namely the IEEE matrix and the Cline of Creativity Complexity (CCC), are discussed in terms of their flexibility and potential incorporative power with theories, hypotheses, or frameworks of other research approaches from various disciplines.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Intersections of Protest, Art and Networked Space: Analysis of the Artistic Protest Post Carnival
Nächstes Kapitel The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial
Literatur
Anderson, H. H. (1959). Creativity and its cultivation.
Baldry, A., & Thibault, P. J. (2006). Multimodal transcription and text analysis: A multimedia toolkit and coursebook. London: Equinox.
Baldry, A., & Thibault, P. J. (2008). Applications of multimodal concordances. Hermes—Journal of Language and Communication Studies, 11–41.
Baldwin, T., & Ford, J. K. (1988). Transfer of training: A review and directions for future research. Personnel Psychology, 41, 63–105.
Bateman, J. A. (2007). Towards a grande paradigmatique of film: Christian Metz reloaded. Semiotica, 167(1–4), 13–64.
Bateman, J. A. (2008). Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Hampshire: Palgrave Macmillan.
Bateman, J. A. (2013). Hallidayan systemic-functional semiotics and the analysis of the moving audiovisual image. Text & Talk, 33(4–5), 641–663.
Bateman, J. A., & Schmidt, K.-H. (2012). Multimodal film analysis: How films mean. London & New York: Routledge.
Bednarek, M., & Caple, H. (2012). News discourse. London & New York: Continuum.
Blair, G. M. (1949). The content of educational psychology. Journal of Educational Psychology, 40(5), 267–274.
Boden, M. A. (1994). What is creativity? In M. A. Boden (Ed.), Dimensions of creativity (pp. 75–117). Cambridge, Massachusetts: MIT Press.
Boden, M. A. (1998). Creativity and artificial intelligence. Artificial Intelligence, 103, 347–356.
Boden, M. A. (2004). The creative mind: Myths and mechanisms (2nd ed.). London: Routledge.
Boden, M. A. (2009). Computer models of creativity. AI Magazine, 30(3), 23–34.
Caple, H. (2013). Photojournalism: A social semiotic approach. Hampshire & New York: Palgrave Macmillan.
Carter, R. (2004). Language and creativity: The art of common talk. London: Routledge.
Christie, F. (2005). Language education in the primary years. Sydney: University of New South Wales Press.
Christie, F., & Martin, J. (Eds.). (2007). Language, knowledge and pedagogy: Functional linguistic and sociological perspectives. London and New York: Continuum.
Clark, R. E., & Voogel, A. (1985). Transfer of training principles for instructional design. Education Communication and Technology Journal, 33, 113–123.
Coffin, C. (2013, August). Using systemic functional linguistics to explore digital technologies in educational contexts. In: S. Sarangi (Ed.), Text & Talk, 33(4–5), 497–522.
Csikszentmihalyi, M. (1988). Society, culture, and person: A systems view of creativity. In R. Sternberg (Ed.), The nature of creativity. Cambridge, UK: Cambridge University Press.
Csikszentmihalyi, M. (1997). Creativity: Flow and the psychology of discovery and invention. New York: Harper Collins.
Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of creativity. In R. J. Sternberg (Ed.), Handbook of creativity (pp. 313–335). Cambridge, UK: Cambridge University Press.
Djonov, E., & Zhao, S. (Eds.). (2014). Critical multimodal studies of popular culture. New York: Routledge.
Drevdahl, J. E. (1956). Factors of importance for creativity. Journal of Clinical Psychology, 12(1), 21–26.
Drevdahl, J. E., & Cattell, R. B. (1958). Journal of Clinical Psychology. Personality and creativity in artists and writers.
Goldstein, I. L. (1986). Training in organizations: Needs assessment, development, and evaluation. Pacific Grove, CA: Brooks/Cole.
Guo, S. N., & Feng, D. Z. (2015). Infusing multiliteracies into English language curriculum: The visual construction of knowledge in English textbooks from an ontogenetic perspective. Linguistics and Education, 31, 115–129.
Halliday, M. (1967). Notes on transitivity and theme in English: Part 2. Journal of Linguistics, 3(2), 199–244.
Halliday, M. (1978). Language as social semiotic. London: Edward Arnold.
Halliday, M. (1985). An introduction to functional grammar. London: Edward Arnold.
Halliday, M., & Matthiessen, C. M. (2014 [1985]). Halliday's introduction to functional grammar (4th edn.) London, New York: Routledge.
Haskell, R. (2001). Transfer of learning: Cognition, instruction, and reasoning (Educational psychology). San Diego: Academic Press.
Heberle, V. M., & Abreu, B. B. (2012). Investigating multimodality: An analysis of students’ diary journals. Linguagem Em Foco, 1, 77–96.
Hyland, K., & Paltridge, B. (Eds.). (2011). Bloomsbury companion to discourse analysis. London & New York: Continuum.
James, M. A. (2014). Learning transfer in English-for-academic-purposes contexts: A systematic review of research. Journal of English for Academic Purposes, 14, 1–13.
Jewitt, C. (Ed.). (2009). The Routledge handbook of multimodal analysis. London: Routledge.
Johnson, R. E. (1948). Fine arts as a means of personality integration. The School Review, 223–228.
Kemlo, J. (2008). Different voices? Film and text or film as text: Considering the process of film adaptation from the perspective of discourse. MHRA Working Papers in the Humanities, 3, 13–24.
Kontoghiorghes, C. (2002). Predicting motivation to learn and motivation to transfer learning back to the job in a service organization: A new systemic model for training effectiveness. Performance Improvement Quarterly, 15(3), 114–129.
Kress, G. (2009). What is mode? In C. Jewitt (Ed.), The Routledge handbook of multimodal approach (pp. 54–66). London: Routledge.
Kress, G., & van Leeuwen, T. (1998). Front pages. The critical analysis of newspaper layout. In A. Bell, & P. Garrett (Eds.), Approaches to media discourse (pp. 186–219). Oxford: Wiley Blackwell.
Kress, G., & van Leeuwen, T. (1996 [2006]). Reading images: The grammar of visual design . (2nd edn.) London and New York: Routledge.
Law, L. (2020). Enhancing digital literacy through the understanding of multimodal creativity in social media: a case study of Elon Musk's social-influencer discourse in his Twitter posts. Journal of Global Literacies, Technologies, and Emerging Pedagogies.
Law, L. & Fong, N. (2020). Applying partial least squares structural equation modeling (PLS-SEM) in an investigation of undergraduate students’ learning transfer of academic English. Journal of English for Academic Purposes.
Lim, D. H. (2000). Training design factors influencing transfer of training to the workplace within an international context. Journal of Vocational Education and Training, 52(2), 243–257.
Marchetti, L., & Cullen, P. (2016). A multimodal approach in the classroom for creative learning and teaching. CASALC Review 2/2016-2017, 2, 39–51.
Martin, J., & White, P. R. (2005). The language of evaluation: Appraisal in English. Hampshire & New York: Palgrave Macmillian.
Martinec, R. (1998). Cohesion in action. Semiotica, 120(1–2), 168–180.
Martinec, R. (2000). Types of processes in action. Semiotica, 130(3–4), 243–268.
Martinec, R. (2001). Interpersonal resources in action. Semiotica, 135(1–4), 117–145.
Meer, B., & Stein, M. I. (1955). Measures of intelligence and creativity. The Journal of Psychology, 39(1), 117–126.
O’Halloran, K. L. (2007). Multimodal analysis and digital technology. In A. Baldry, & E. Montagna (Eds.), Interdisciplinary perspectives on multimodality: Theory and practice. Campobasso: Palladino.
O’Halloran, K. L. (2008). Systemic functional-multimodal discourse analysis (SF-MDA): Constructing ideational meaning using language and visual imagery. Visual Communication, 7(4), 443–475.
O’Halloran, K. L. (2011). Multimodal discourse analysis. In K. Hyland & B. Paltridge (Eds.), Companion to discourse. London and New York: Continuum.
O’Halloran, K. L., & Smith, B. (Eds.). (2011). Multimodal studies: Exploring issues and domains. New York: Routledge.
O'Halloran, K. L., Tan, S., Smith, B., & Podlasov, A. (2010). Challenges in designing digital interfaces for the study of multimodal phenomena. Information Design Journal.
O’Toole, M. (1994). The language of displayed art. Cranbury: Associated University Presses.
Pang, A. K. (2004). Making history in From Colony to Nation: A multimodal analysis of a museum exhibition in Singapore. In K. L. O’Halloran (Ed.), Multimodal discourse analysis: Systemic functional perspectives (pp. 28–54). London & New York: Continuum.
Perkins, D. N., & Salomon, G. (1994). Contribution to the international encyclopedia of education (2nd ed.). Retrieved December 3, 2018, from https://​web.​archive.​org/​web/​20070208182842/​http:/learnweb.harvard.edu/alps/thinking/docs/traencyn.htm
Pope, R. (2005). Creativity: Theory, history, practice. London: Routledge.
Rogers, C. R. (1954). Toward a theory of creativity. ETC, 11, 249–260.
Rothemund, S. (Dir.). (1977). The fruit is ripe (Griechische feigen) [Motion Picture].
Royce, T. (2007a). Intersemiotic complementarity: A framework for multimodal discourse analysis. In T. Royce & W. L. Bowcher (Eds.), New directions in the analysis of multimodal discourse (pp. 63–109). New Jersey and London: Lawrence Erlbaum Associates.
Royce, T. (2007b). Multimodal communicative competence in second language contexts. In T. Royce & W. L. Bowcher (Eds.), New directions in the analysis of multimodal discourse (pp. 361–403). New Jersey and London: Lawrence Erlbaum Associates.
Royce, T., & Bowcher, W. (2007). New direction in the analysis of multimodal discourse. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Runco, M. A., Nemiro, J., & Walberg, H. J. (1998). Personal explicit theories of creativity. Journal of Creative Behavior, 32(1), 1–17.
Salomon, G., & Perkins, D. N. (1989). Rocky roads to transfer: Rethinking mechanisms of a neglected phenomenon. Educational Psychologist, 24(2), 113–142.
Thurlow, C., & Mroczek, K. R. (Eds.). (2011). Multimodal creativity and identities of expertise in the digital ecology of a World of Warcraft guild. New York: Oxford University Press.
Unsworth, L. (2008). Multimodal semiotics: Functional analysis in contexts of education. London & New York: Continuum.
Unsworth, L. (2013). Re-configuring image-language relations and interpretive possibilities in picture books as animated movies: A site for developing multimodal literacy pedagogy. In V. V. Heberle (Ed.), Ilha do Desterro: A Journal of English Language, Literature in English and Cultural Studies, 15–48.
van Leeuwen, T. (1999). Speech, music, sound. London: Macmillan.
Veloso, F. O., & Bateman, J. A. (2013). The multimodal construction of acceptability: Marvel’s Civil War comic books and the PATRIOT Act. Critical Discourse Studies, 10(4), 1–19.
Ventola, E., Charles, C., & Kaltenbacher, M. (2004). Introduction. In E. Ventola, C. Charles, & M. Kaltenbacher (Eds.), Perspectives on multimodality (pp. 1–6). Amsterdam/Philadelphia: John Benjamins Publishing Company.
Vo, T. A., & Carter, R. (2010). What can a corpus tell us about creativity? In A. O’Keeffe & M. McCarthy (Eds.), The Routledge handbook of corpus linguistics (pp. 302–315). Abingdon: Routledge.
Zhao, S. (2012, May 28). Learning through multimedia interaction: The construal of primary social science knowledge in web-based digital learning materials. Retrieved December 1, 2014, from The Sydney eScholarship Repository: Learning Through Multimedia Interaction: The Construal of Primary Social Science Knowledge in Web-based Digital Learning Materials: https://​ses.​library.​usyd.​edu.​au/​handle/​2123/​8376
Metadaten
Titel
Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts
verfasst von
Locky Law
Copyright-Jahr
2020
Verlag
Springer Singapore
Buch
New Media Spectacles and Multimodal Creativity in a Globalised Asia

Print ISBN: 978-981-15-7340-8

Electronic ISBN: 978-981-15-7341-5

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-981-15-7341-5_5

Premium Partner

    Bildnachweise